Which Ad Business Are You Working In?

Concepts. Marker comps. Internal creative reviews…

Do any of these time-honored practices ring a bell?

Once upon a time, art directors and copywriters spent days, even weeks, tossing ideas around, or batting them back and forth as the case may be. It may have looked as if they were playing Foosball and lounging on couches all day, and technically they were doing that, but…