When You Are On Spotify, You’re In Your Own World

Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market.

The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users — 100 million of these are Spotify Premium subscribers.

Music lovers of every sort rely on Spotify to play the soundtrack to their lives (on-demand across several devices). Even music makers tap in. Here’s a new commercial from Spotify’s in-house agency that features pop star Keith Urban, also known as Keith Suburban.

For what it’s worth, Urban has 5,849,703 monthly listeners on Spotify.

Music Is Incredibly Personal

Do you march to the beat of your own drummer? Cool. Spotify has you covered.