When Everyone’s An Expert and Every Open Tab Is A Lectern

January 9, 2019 By David Burn (Edit)

Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems.

Here’s what the machine served up today (via a sponsored post on Twitter):

Master the Art of Copywriting for Less Than $11
Taught by marketing guru and entrepreneur Evan Kimbrell, Modern Copywriting is a seven-hour online course that will show you how to craft thoughtful, compelling copy for a variety of purposes. It begins with a handful of lessons on copywriting basics to help you better understand your competition, audience, and product, then expands upon that knowledge with lessons on persuasion tactics, targeting messages, headline-writing, and more. Perfect for writers of all skill levels, its 60-plus lectures even include copywriting tips and formulas that can virtually beat the dreaded writer’s block — and all for just a few bucks.

A $199 value, this essential learning is on sale in the Entrepreneur Store for $10.99, but only for the next few days.

My jaw is agape.

I had no idea that one could learn the art of copywriting this way, or for this…