Building A Business Is Not Like Baking A Cake

When you bake a cake, it’s best to adhere closely to the recipe. Building a business isn’t like baking a cake. Building a business or a brand is a work of inspired creation. There is no one right way, no recipe or formula to follow, and no prepackaged solutions. Many people are prepared to say there are such things and they’ll gladly sell them to you too. The allure of ease is always there, knocking on the…

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