Make Ads Only When You Need To; Make Organizational Change Part Of Your Every Day

Change is not something that we naturally embrace. As human beings, we like our well-established patterns, even when those habits don’t necessarily serve us, or our larger purpose.

In the context of work, we are often presented with change and what do we do? We “fight through it.” Which leads me to ask, why is change so hard to adopt? And more specifically, what is my role as a brand steward in introducing and ushering in the changes needed for overall client success?

Author, speaker and consultant to small agency owners, David C. Baker of ReCourses, Inc., believes that one’s current success presents one in a line of obstacles to substantive change.

The most critical reason we don’t make as much progress as we could is our own success. It traps us. We scratch and claw our way to a certain lifestyle inside a fairly predictable, arranged world. We know that it’s not what it could be but we’d rather tweak it than blow it up. If we tweak in the wrong direction, we can untweak it. But if we blow it up and nothing else rises in its place, we’re sitting there cross-legged on the ground with dust in our hair wondering what’s next.