Find the Writer Inside the Copywriter

Photo by Tiny Tribes from Pexels

“Copywriter” is a dense word in need of deconstruction. The person who hears this word must know what “copy” is, or the phrase falls flat. That’s a real problem for thousands of professional writers who struggle to communicate their value, outside and inside the confines of the creative department.

“Copy” is a word from journalism that was adopted by early advertising practitioners. A copywriter…