Find the Writer Inside the Copywriter

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“Copywriter” is a dense word in need of deconstruction. The person who hears this word must know what “copy” is, or the phrase falls flat. That’s a real problem for thousands of professional writers who struggle to communicate their value, outside and inside the confines of the creative department.

“Copy” is a word from journalism that was adopted by early advertising practitioners. A copywriter…

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Fired up to write it down.

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David Burn

David Burn

Fired up to write it down.

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