Dear Candidate, Use Self-Deprecating Humor To Your Political Advantage
May 20, 2018 By David Burn (Edit)
Gerald Daugherty is a Travis County, Texas Commissioner. He represents the people of the 3rd precinct, where my wife and I reside. Austin, the state’s capital city, is located in Travis County.
Thanks to an award-winning idea from Austin firm, KC Strategies, Daugherty was re-elected in 2016 and his campaign commercial was viewed by constituents and advertising observers from around the world.
KC Strategies received a silver Clio in the Public Relations/Public Affairs discipline — one of only a handful of firms in the nearly six-decade-long history of the show to receive a statue for a political campaign ad.
While the Commissioner with Rainman-like qualities goes to work to keep taxes low and to shape the future of transportation projects for the Travis County area, I sincerely hope that other local, state, and national candidates for office this November can learn from Daugherty and see that they must find ways to connect with people on a human level.
